Sephora is giving its shoppers a new way to support the Black community through a new amendment to its Insider Rewards Program.
Throughout the month of June, in honor of Pride, Sephora Beauty Insiders will be able to redeem membership points for direct donations to the National Black Justice Coalition, a civil-rights organization dedicated to the empowerment of Black members of the LGBTQ+ community.
Here's a breakdown of how it works:
- 500 points equals a $10 donation
- 1,000 points equals a $20 donation
- 1,500 points equals a $30 donation
People who have donated say that if you have more than 1,500 points you'd like to transfer, you can do so through multiple donations.
If you're already a Sephora Beauty Insider of any tier, donating to the cause is as simple as signing into your account from the Sephora website or app. You don't even need to make a purchase.
Once you've signed in, head to the Rewards Bazaar tab, where you'll see a donation icon that reads "Charity Reward - National Black Justice Coalition." When you click the icon, you'll be able to apply your banked rewards points for donation. You'll be prompted to checkout as usual, and should receive a confirmation email following your points-transfer donation.